Brand guidelines, copywriting, financial pitch deck and website were created for former Guggenheim Fund partners who were looking to leverage the power of new technologies and finance. Adapting their 50+ year experience to blockchain, the market, triggered by their pursuit of exponential growth, lead them to create this fund. Working directly with the GPs to translate ideas and concepts into relatable and understandable language, rid of jargon, speaking directly to this new investor base. A later evolution of the company, also named & previously branded by a+, is Y2x.io.