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A strategic product design & management consulting Group for the fashion industry. After 10 years in operations, Angora Group was looking for a fresh take on its visual, messaging, & operational business strategy. It was hard to find it & understand it’s services online–and what the public did find, didn’t translate or connect with its in-person offering, which is the best of it’s class. A full business strategy & consulting operational revamp, accompanied by a full visual & communication’s rebrand, coupled with a web & social media overhaul, this process took over a year to bring to fruition & is one of a+’s proudest–and most dramatic make-overs to date.
"inspired by nature & its organic systems, we set out to capture the architecture of movement & material form, which is what Angora group translates & seeks to create for its clients ever day."
Inspired by science meets nature, Angora Group’s work lies at the intersection of creating beauty from where form meets function. They seek to create alchemy between material & the artisans who transform it, all together to help bring a client’s vision to life. Because AG’s projects are top-secret, we had to find a way to show, not tell, as well as communicate the company’s taste-level & expertise while not relying on product shots & consulting buzz-words.
Emerging brands looking for launch support; small to medium companies looking to enter into a new product category, or optimize for scale, as well as fortune 500 companies, needing strategic support in how to position themselves for the future: Digital 3D Studio, Sustainability missions & compliance, as well as product design & quality enhancement.
Science meets nature: the periodic table, the anatomy of a fiber, the subtly and magical nuance of fabric floating in the wind. Personality wise, we wanted to strike a cord with the institutional gravitas as well as quality order of an archive, coupled with the inclusivity & hands-on experience of an educational organization. Additional inspiration was taken from editorial & fashion magazines from the 70s-90s.
Overheard from a Canadian, when asking what kind of clients we have: “I know nothing about fashion, but I know about Angora Group because it was the coolest, most original websites I’ve ever seen.” Angora’s new brand immediately positioned it as a leader in the field, a friendly, yet knowledgable thought-leader & strategist in a nebulous & hard to navigate industry. Speaking clearly, as well as presenting a vetted process, and taste-level becoming of the leading fashion consultancy in the space, Angora Group now strikes the balance of the authority and visual presence it was always looking to convey.A very fruitful and rewarding partnership, a+ continues to provide on-going business consulting as well as visual strategy & communication services to Angora Group year-round.
A color palette fit for a technicolor loom, we wanted to use color to illustrate the design spectrum in which Angora can operate & innovate within.
Bespoke “system” grids, as well as measurement symbols were created & sourced in order to visually illustrate the level of strategic & technical engineering Angora creates & establishes on a tactical level. Angora sources the whole team, from beginning to end, to build a brand from scratch, or optimize operations to bring products to life.
A sophisticated symphony of typographical language was created by the fantastic triangulation of Dark Paradise, Monument Extended, and Manrope. The depth, dexterity, and dynamic visual layering created, represents the multi-faceted elements required of making product from scratch.
“Show not Tell” is our mantra. For this reason, we sought to create an effortless, but highly specific series of representative custom illustrations to visualize Angora’s process. The result was a concise storytelling tool depicting a honed & perfected methodology created over years of experience, distilled down to its essence, elegantly animated to perfection, resulting in: “Angora’s Product Lifecycle Animation,” a first-ever visualization of Angora’s process – without revealing any trade secrets.
“The color story created was inspiring from the start and immediately set the mood for the new look of our website. Once the graphics were set in motion the colors really came to life.”
Beyond visual strategy, Angora also needed support with communication strategy, and a synchronized approach to business methodologies across its work-flow, business document suite, and the way it structured its offering & expressed itself online.
“The a+ team was truly wonderful to work with, but perhaps the most important part for angora group was their openness and dialogue. We knew we didn’t want a cookie-cutter website, and thus the team was willing to work through several different creative exploration and ideation phases to arrive at an end result that feels both young energetically and clear in explaining our mission. Further, the a+ editors and artists—who were all next-level—were able to show us myriad concepts in a concise, visual manner through multiple platforms, yielding an exceptional website that really transformed our business.”
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